Excited Client
We have had a fantastic experience at insilico in the last month. We recently demonstrated a system that we were building for a client and it was great to see him getting so excited as he could already envisage using it in his company. In fact, he couldn't wait to get his hands on it!
His excitement rubbed off on our team and we felt even more inspired to complete his project.
A date and time were booked for us to roll out his system and he kept sending us emails throughout the day counting down to installation.
It was heaps of fun and we loved the fact that he would really value his system and all the blood, sweat and tears that our team had poured into it.
It was great to be greeted at the client's office with grins all around and after a short amount of training, they just couldn't wait to get their hands on their new system. If you would like to get excited over your next web or software project, contact the team at insilico on 9200 4431
5 Tips for eNewsletter Campaigns
If you go to the effort of preparing an eNewsletter, you want to make sure that the person receiving it at least opens your email and preferably reads it too!
Here are some tips to help get the results you are chasing:
1. Be consistent – decide how often you intend to send a campaign and stick to it - whether it is fortnightly, monthly or quarterly. An eNewsletter campaign is part of your overall marketing strategy and should be treated seriously. It should not be something that you do when you find you have a few spare hours to kill. You should plan ahead and set aside time each month to prepare your newsletter. Remember this is a reflection of your company and the quality of your work
2. Don’t spam – there is a fine line between communicating enough with your clients so they remember who you are and what you do compared to pestering them with constant emails. Unless you are a daily publication, more than once a week is probably too much
3. No hard sales – the last thing someone wants to read is a constant barrage of emails pushing your services. Offer interesting content and provide tips that can assist your readers. You want your readers to realise that you are an expert in your field and that you really are the best person to provide the solutions they are seeking
4. Great subject line – to ensure that your eNewsletter is opened, spend some time coming up with an intriguing subject line. Something that screams “tell me more….” to the reader. A subject line that reads “May Newsletter” does not sound that inspiring. Give them an insight into what they might find if they take the time to read your newsletter.
5. Timing – research has shown that the best times to send your eNewsletter are around 10am or 3pm Tuesday, Wednesday or Thursday. Monday’s are often too hectic as people catch up from the weekend and Friday’s people are busy planning for the weekend.
The best way to know how effective your eNewsletter campaigns are is to use a third party mailing service. These provide comprehensive reporting systems so you can see exactly what is and isn’t working in your campaigns.
Don’t be afraid to try different tactics and stick with those that get results! For a free demo on the newsletter system that we use for sending our monthly mail outs, contact Naomi on 9200 4431Email Etiquette
When sending and receiving emails you will most likely have come across the abbreviations CC and BCC. CC stands for carbon copy and BCC stands for blind carbon copy.
Email addresses that have been added to either the CC or BCC fields will each receive a copy of the email that is being sent to the primary recipients (the To field).
There is one major difference between the CC and BCC recipients. CC email addresses will be seen by all email recipients. BCC email addresses will NOT be seen by any email recipients including To, CC and other BCC recipients.
There are a number of benefits to using BCC:
• BCC can prevent a recipient accidentally using “Reply All” when their actual intention was to only reply to the sender. “Reply All” will send an email to To and CC email addresses only. This can avoid potential embarrassing situations.
• BCC gives the ability to send a copy of correspondence to a third party without letting the primary recipient know. This is useful for keeping co-workers in the loop without sending a client an email address they should not know about.
• BCC provides functionality to send an email to multiple parties without letting each party know each other parties email address.
BCC is also extremely helpful in anti-spam prevention. By adding mailing lists to the BCC field it prevents the recipients from having access to other recipients email addresses.
This can prevent potential spammers from using your mailing list to send their own unauthorized emails.
Some advanced computer viruses also have the ability to harvest these mailing lists from a user’s email cache or address book. By using BCC you will prevent recipients from storing large mailing lists on their own computers.
In most cases anti-virus software can prevent this from happening but you cannot guarantee that everyone on your mailing list will have similar protection software. For more information and instructions on how to enable the BCC feature in Outlook, visit our full forum post by clicking here
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