Happy New Financial Year!
Well hasn't the first half of this year just flown by? The new financial year has just snuck up on us. Have you had a chance to budget and plan for the coming year?
Does your budget include a marketing strategy both online and offline? We have been busy reviewing our Search Engine Optimisation and Pay Per Click Advertising (Google AdWords) services.
We also have our well established social media and eNewsletter services available. If you need any help in these areas, give us a call to see how we can help you.
And if you need any assistance with radio or tv advertising, promotional videos or stationery or just need some new business cards we can put in touch with our strategic business partners. If you would like one of our team to contact you regarding any marketing need - on or offline - then contact admin@insilico.com.au
Hyphens in Domain Names
There has been a lot of debate as to whether domain names should contain a hyphen or not. Research says that hyphenated domain names are best registered alongside their unhyphenated counterparts.
If you have an unhyphenated domain name that could be hyphenated, there’s no reason not to register the hyphenated version to protect your domain, catch more traffic and boost your search engine rankings.
There are a few things to consider when making your decision:
Benefits:
1. Hyphenated domain names work with targeted key word campaigns
2. If your domain name is long with several words that could be read incorrectly, then hyphens are good for breaking up the words to make it easier to read eg www.hardtoreaddomainname.com is much easier to understand as www.hard-to-read-domain-name.com
3. If the domain name you really want is taken, then a hyphenated domain name is a good second choice
Difficulties:
1. Website addresses without hyphens look more professional
2. It is more difficult to describe a domain aloud when it includes a hyphen
3. If your marketing intention is to create a brand, a remembered domain name, top of mind awareness with the domain then hyphenless domains work best
4. Your potential visitors could forget that you have a hyphen in your domain name
5. Hyphens make your domain name longer. The longer your domain name, the more chance that your website visitor will make an error when typing your name. Generally speaking, shorter is better when it comes to domain names
When registering a domain name, always try to keep your business name and your domain name the same. If you are an established business and your company name is not very domain friendly, try picking a domain name that would make a good subheading or slogan for your site. Need to register a domain name? The team at insilico can do this for you. Call us today on 9200 4431
Planning a Website
We often meet clients who know they want a website but are unsure of how it can help their business.
A friend, a colleague or their business coach may have told them they need an online presence but that is as much thought that has gone in to working out exactly what they are trying to achieve.
Before setting up a website, ask yourself the following questions:
1. Do I need a website?
2. What are my goals for the site?
3. What am I trying to sell or promote?
4. What content do I need – text and images?
5. What budget do I have for the initial build?
6. Do I want to maintain the website myself?
7. What budget do I have for ongoing maintenance?
8. How will I attract visitors to my website?
9. What budget do I have for driving visitors to the website?
10. How will I know that my website is successful?
These days, a website is not the be all and end all for an online presence. It is a part of your online strategy that includes social media, eNewsletters and more. For more ideas on questions to ask your Web Designer and what your website can do for you, download our free ebook from www.insilico.com.au
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