Google AdWords
We are thrilled to have added a team of Google AdWords experts to our mix.
In 2008, this team were invited by Google to become one of only eight authorised Google Adwords Resellers in Australia.
They primarily specialise in promoting SME businesses on the front page of Google using their pay-per-click advertising model called AdWords. Their results speak for themselves, with hundreds of happy clients getting return on investment from their AdWords campaigns. They encourage clients to view the performance at any time with their proprietary Online Reporting Centre.
Their specialities also extend to the Google Display Network, where your ads appear on popular websites with content relating to your products/services; and utilizing Google Analytics, to track visitor behaviour on your website and optimise the AdWords campaign and website to improve conversions.
By ensuring a consistent marketing message across clients’ online advertising, website, search engine listings and social networks, they can build brand presence and help your business grow!
If you are looking to seriously market your website online, talk to us today about Google Adwords. Call 9200 4431 to book an appointment
A Statistical Look At Online Marketing
As the way people seek information evolves, interesting trends develop. Research has shown that the internet is having a huge effect on the advertising industry with 22% looking at printed publications, 25% discussing in person and 47% using the internet.
Australian customers consume more online media that anything else when researching and searching for local businesses (Source: Google/Nielsens 2009)
Search has become the preferred media to help customers connect with local businesses. 58% of consumers make use of search to find, research and locate local businesses, while only 21% call on directories (Source: Google/Nielsens 2009)
One-third of people aged under 29 never use the printed version of the Yellow Pages (Source: www.theaustralian.news.com.au)
Most customers will use Search and online maps to find contact details even if that information is included in other advertising. When asked the question "what resources do you use to find the contact details/address of these businesses?" the results were:
Business' own website 31%
Search Engine 31%
I Just Know 21%
Mapping Website 21%
Drive by/walk by 18%
Friends/Family 16%
Advertising including directories 16%
Telephone the business 15%
Street directory (printed version) 12%
Directory assistance 5%
Receive email with directions 3%
(Source: Google/Nielsens 2009)
Pay Per Click advertising is a perfect way to maximise your return on investment when marketing online. Call us today on 9200 4431 to find out more
How Effective is Your Website?
Do you know how effective your website is? Do you know:
1. How many people visit your website?
2. How long they stay on your site?
3. Which pages are the most viewed?
4. How people are finding your website?
If you are not able to answer any of the above questions, then you can’t be sure that your website is working for you.
Google Analytic reports are able to provide you with all this information and more. These reports are emailed to you each week and provide statistics on how many people have visited your site, what country they are from and how they found your site eg via a Google search or via a link from another website.
These reports can be specifically useful for:
- Tracking your online marketing initiatives
- Identifying long-term trends;
- Seeing which geographic regions deliver traffic to the website;
- Measuring which keywords deliver the greatest conversions at the lowest cost.
If you are not currently receiving weekly Google Analytic Reports, contact our team today at admin@insilico.com.au to have this service set up for you
Website Portfolio
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