Hosting Changes
If you currently have your website hosted with us, chances are you have already received an email advising that we are upgrading our services.
This is really exciting news for our clients as they will now have:
- Ability to add, remove or redirect email addresses in their account
- Ability to add auto responder messages when they are on holidays or away from the office
- Webmail access so they can access their emails anywhere via a web browser
There are more features available with this upgrade which we will be advising everyone about in due course. Do you need a home for your website? Give our team a call on 9200 4431 so we can set up hosting for you
The Importance of Keywords
When writing content for your website it is important to include words in the text that you would expect people to type into Google, or other search engines, to find you. These words are known as "keywords".
Whether you know it or not, your website is already targeting certain keywords. Search engines extract these keywords from your on-page text, headers, page titles, inbound links and other factors. However, you might not have made a conscious decision to target those keywords.
Choosing the right keywords is often the difference between getting found in searches and not getting found.
Once you have decided on keywords to use, they need to be filtered for relevancy. You don't want to just pull in traffic, you want to ensure that the visitors to your website are of a high quality. Quality traffic helps you convert your visitors into customers at a higher rate. What keywords is your website targeting? If you are not sure, give us a call today on 9200 4431
Link Building Tactics
Having other websites link to your website will influence your search engine rankings. These are know as inbound links as opposed to outbound links where you include a link to another website from your website.
Google views a link from one site to another as a "vote" for that site. The more votes you have, the more important your site is considered.
Some ways to increase your inbound links include:
- Submitting your website to online directores
- Leaving comments on other sites with links to your website
- Adding links to social networking sites
The best way to foster link building is to create a compelling reason for people to talk about your website (or business or organisation) and then let them share it with others. Create content that is relevant to your audience and state that other can freely share your information as long as they link back to your site.
A blog is an ideal place to publish such content. It encourages you to continue producing quality content and gives incentives for other to come back to your site and share content.
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